psychology of social media

Silent Scrollers: The Hidden Psychology Behind People Who Never Post

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Psychology suggests people who browse social media but never post or comment aren’t passive — they’ve simply opted out of the performance while retaining access to the information, which is a more deliberate choice than most people who post every day have ever thought to make

Scrolling through social media has become second nature for millions of people. Yet if you pause for a moment and actually examine what’s happening on your screen, a strange pattern begins to appear. Post after post flashes by—career updates, opinions, photos, commentary—but how many of those posts exist because someone genuinely had something important to … Read more